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Google Analytics for Beginners - by Google (GA01)


Description
Google Analytics for Beginners guides new users through the process of creating an account, implementing tracking codes, and setting up data filters. You'll learn how to navigate the Google Analytics interface and reports, as well as set up dashboards and shortcuts. The course will also demonstrate how to analyse basic Audience, Acquisition, and Behaviour reports, as well as set up goals and campaign tracking.

6 Hours | Videos and Readings
Content
  • introduction to google analytics
  • Welcome to Google Analytics
  • Overview of Google Analytics data collection
  • The Analytics account structure
  • How to set up account views with filters
  • The Google Analytics Interface
  • Walkthrough of the Google Analytics 4 User Interface
  • Guided Tour of the Google Analytics interface
  • Navigating the full Audience report
  • How to share reports
  • Introduction to dashboards and shortcuts
  • Basic Reports
  • Audience reports overview
  • Acquisition reports overview
  • Behavior reports overview
  • Basic Campaign and Conversion Tracking
  • How to track a marketing campaign
  • Tracking campaigns with URL Builder
  • How to set up Goals in Analytics
  • How to use Analytics with Google Ads
  • Google Analytics for Beginners Wrap-Up.mov
  • Post-Training Survey
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever
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